Museums and Spaces of Experiences
Based on the new strategic planning for the transformation of the Votorantim group's business model, the Center of Excellence (COE) emerged, where the group expands its operations beyond internal activities, becoming a set of business units specialized for the market . The objective of the COE is to generate perception of value through human intelligence and innovation, highlighting the high technology in the solutions offered, such as automation, HR management platform, robotization, controllership and purchasing management. In the commercial area, the real estate appraisal platform and digital geoprocessing stand out.
Straub Design, together with Symnetics, a consulting firm in innovation and strategy, were responsible for the design of the space, with a futuristic aesthetic inspired by a space command room, with a touch screen table, video wall, interactive robot, multimedia stations and a giant projection-mapped head that reproduced the faces of visitors. Actions were complemented by exclusive video content, emphasizing human value.