Museums and Spaces of Experiences
Votorantim second transformation movement, through the 18.18 program, led the company to explore the universe of 'Emerging Technologies', which encompasses current and future patterns of production, consumption and interaction. Symnetics, an innovation and strategy consultancy, was responsible for the event's strategy and Straub Design was appointed as a creative partner to give form and content to a two-day event known as the 'Technology Fair'.
The fair aimed to provoke company leaders to investigate, experiment, incubate, create and implement innovative changes, in collaboration with customers and the general public. Large corporations and startups such as Microsoft, GE, Wise Waste and Clarivate, along with Votorantim group companies, participated in the event. Straub imagined environments and dynamics that stimulated people's interaction with the prototypes and promoted debates with the participating companies about the developed projects.