Communication & Design
Volvo CE, a renowned construction equipment manufacturer, is recognized for the excellence of its legendary brand. However, there is a misperception that the prices of their products, parts and services are higher compared to the competition, even among owners of Volvo CE machines. On the other hand, the Volvo group did not regularly carry out commercial and communication campaigns that addressed the price attribute.
Straub Design took on the challenge of carrying out the second campaign in this new phase in 2018, with the mission of improving results in all indicators. An integrated communication strategy was developed, combining intensive actions in digital media with specific offline and relationship initiatives. The strategy focused on allowing network teams to establish the main communication interface with customers and prospects, using a modern language, connected to the world of social networks, relaxed and agile. As a final touch, events were organized in Curitiba that combined internal marketing actions, technical and personal training, with a dash of entertainment and culture.
The objectives and results achieved were so satisfactory that Volvo CE invited Straub Design to continue the partnership in the following year, following the marketing strategy of the world headquarters.