Communication & Design
Straub Design played a key role in designing the new brand and visual identity for Symnetics, a global professional services company with a 30-year history and presence in 11 countries. The objective was to translate the company's DNA into the logo, which is characterized by the constant search for innovation and passion for transformations.
For this, Straub Design used its expertise to create a design that conveyed modernity and at the same time represented the essence of Symnetics. One of the key elements was the addition of a frame around the 'SYM' prefix, making it a distinctive and easily recognizable icon in all future brand communications.
This approach has given Symnetics a unique visual identity, conveying an image of an innovative and forward-looking company. The new brand reflects Symnetics' passion for staying ahead, seeking new solutions and driving transformation.